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Honeysuckle Coffee Branding

This series of branding collateral was created for Honeysuckle Biscuits and Bakery in downtown Kennesaw. I created three coffee flavors with bean bag designs, a new logo, a mug design, coffee cup designs, as well as promotional advertising signs and posters for the coffee shop. 

Creating Design Assets

The goal was to create an logo that was effective by being distinctive yet detailed. The details are important here, because they allow for bits and pieces of the logo to be taken out and moved around across different pieces of Honeysuckle Biscuits branding. The bee and the flowers alone become a recognizable part of the overall branding. To the left is the original logo.

 

From here, the derivative images below were created. They lend themselves to infinite applications.   

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